Blog

Spring Has Sprung!

Spring is in full swing at My Scratch Offs! Hop on over to our Holiday Game Card shop to choose a scratch off game for your Spring Fling or Easter party! All cards feature two message options: “Winner” and “Sorry” and are perfect addition to your event in lieu of a 50/50 or attendance raffle.

Bunny Logo

easter egg

Colorful Easter Eggs

Tie Dye Card

Write It Right: Wedding Invitation Wording Etiquette Part 2 Tone and Tenor

 

Tone and Tenor

The atmosphere and behavior of your wedding should direct the wording for the rest of your wedding invitation. Formal wording such as, “request the honor of your presence,” and “request the pleasure of your company,“ would be fitting for a black tie affair; but the more casual “please join us,” is best if your event will be focused more on fun than fancy.

A major faux pas (that’s French for embarrassing mistake) until very recently was to use numerical characters for the wedding date. Yes, it’s true. If your invitation said Saturday, May 15, 2002, instead of Saturday, May fifteenth, two thousand and two, no one would show up. O.K., maybe that’s an exaggeration, but the acceptance of numerical characters is new. The numbers sneaked in with the advent of theme weddings, location weddings and canine ring bearers. Just triple proofread your invitation to make sure the day of the week and the date match, and go with what works for you.

Scratch Off Card Artwork Submission 101

Whether you’re envisioning a design that is clean and simple or intricate and exciting , when it comes to creating the artwork for your custom scratch off card, My Scratch Offs employs a staff of top-notch graphic designers to handle all the ins and outs of your design. But for those of you that would prefer to flex your own graphic design teams’ muscles, we are happy to utilize your provided copy to print your custom scratch off cards. When submitting your own artwork, there are a few formatting rules of thumb that we would like to share with you to ensure that your scratch off card production process runs smoothly. Welcome to Artwork Submission 101!

Here is a handy checklist to help guide you through the formatting process:

  • Please submit artwork as one of the following file types:
    • Adobe Illustrator (.ai)
    • Layered PDF
  • Artwork must include at least a .125″ bleed around all sides.
  • CMYK color; minimum 300 dpi
  • Please use Rich Black (C-60, M-40, Y-40, M-100) in place of all black within the design.
  • All fonts must be outlined.
  • All images must be embedded.
  • Ensure that all text and images are positioned at least .25″ inside of the bleed.
  • Format the scratch off area to suit your preferred scratch off label:
    • Scratch off area should be formatted to allow a .125″ knockout around text for clean scratch off label machine application.
    • Please allow at least a .125″ tolerance between the scratch off label and any surrounding text/design

If you have any further questions about submitting your own artwork, please contact our customer service team for more information!

It’s a MONSTER!

It’s a MONSTER!

A Monster Themed Gender Reveal is super creative and adorable way to announce your bundle of joy’s gender.

Boy Girl

Perfect for celebrating your expectancy  of your new cute little monster! We have both girl and boy options! These are our newest addition to the Gender Reveals and a BIG hit! So while you serve your Monster Cake you can play the Scratch Off Cards and see what the baby’s gender is!

monstercake

Everyone will love the unique game, and will be able to bring home the cards as well as a memory!

Adding these cards to your party will be something nobody will ever forget along with eating monster eyeballs, and scary monster sandwiches.

Check out Our Cute Little Monster Gender Reveals to make your party a hit!

Back

Write It Right: Wedding Invitation Wording Etiquette Part 1 Order of Introductions

http://www.elegantweddinginvites.com/wp-content/uploads/2013/03/best-elegant-and-inexpensive-hearts-embossed-tri-folded-chic-wedding-invitation-online-EWRI009.jpg
Photo Courtesy of http://hore.dvrlists.com/low-budget-wedding-invitations.html

Although micro-planned weddings are popular in today’s society, wedding mania is far from new. So-called modern trends are actually rooted in wedding ceremonies dating as far back as ancient Greece. And along with this age-old tradition comes an abundant list of expected social graces. For many modern brides, the Wedding Save the Date sets the stage while the formal wedding invitation introduces the details of your special day with an added level of style and sophistication. While a great invitation design will catch your guests’ attention, it is important to also be mindful of the wording on your wedding invitation including Order of Introductions, Tone and Tenor, and Blending Classic and Creative. This week we will look at the first area of focus:

Order of Introductions

Traditionally, the first names that appear on an invitation are the people who are hosting the event(and more than likely covering the bill!).  Since wedding ceremonies are as old as recorded history, it is only as of recently that the bride’s parents weren’t the default entry on the first line of a wedding invitation.

Now there are blended families, brides and grooms who are paying for everything themselves, even crowd-sourced weddings. Maintaining the tradition of keeping the event hosts on the first line of the invitation gives guests a sense of who’s who and what’s what. More than just clunky tradition, think of this part of the wedding invitation as an event road map for your guests.

Are you a bride-to-be? We would love to hear from you on this topic! Connect with us on Facebook, Pinterest, Instagram, and Twitter to share photos or comments about this post.

Stay tuned for next weeks post! —-> Write It Right: Wedding Invitation Wording Etiquette Part 2 Tone and Tenor

3 Unique Ways to Get Creative With Your Business Card

Top Three Ways to Get Creative With Your Business Card

According to a 2015 study, humans now have an average attention span of just over eight seconds (that’s shorter than a goldfish!) Capturing attention upon first impression can either make or break your business and reputation. When a one-on-one, personal introduction to your products and/or services is not a viable option, your business card must serve in your place. That’s a pretty tall order for a 2 x 3.5″ piece of cardstock. For good or bad, your business card says a lot about your company and its products and services. If you are looking to jazz up your business card in order to make a positive and lasting impression, consider these creative alternatives to your basic , everyday business card.

“Grow” Your Business

business-card-seed-2

Plantable Paper business cards are not only eco-friendly and interactive but they are just plain cool!

Think Outside of the Box

 

5938725141_9c1b146a97_o

(Flickr/Eric Lumsden)

There simply are no rules that say a business card must be an actual card. Why not try thinking outside of the box for a change? Make your brand more memorable with a truly original approach by supplying prospective clients with a business “card” that isn’t really a card at all (much like the super creative ladies and gents over at Lego are doing!).

Make It A Scratch Off

LethiaOwensLogo

Scratch Offs are becoming mainstream…they aren’t just for the lottery anymore! Perhaps consider including a Scratch Off on your business card for an additional element of fun and client engagement.

The wrap it up, boring business cards are becoming a thing of the past, so get creative with it! Be it a card that will grow into a garden or a lotto style Scratch Off , take into consideration your target demographic and brainstorm unique and creative ways to unify them with your brand from the very first moment you hand over your business “card” all the while providing fun interaction. Do you have any extremely unique business card ideas that you would like to share with us? Feel free to comment below or share with us on Facebook! Happy planning!

No Party, No Problem!

So, perhaps planning a lavish gender reveal event isn’t really your scene. That shouldn’t mean you have to forego an exciting and meaningful gender reveal, right?! Consider these creative alternatives for sharing your big announcement (whether it be via snail mail or social media!).

Espanol Gender Reveal My Scratch OffsGender Reveal Scratch Off Cards My Scratch OffsGender Reveal Scratch Off My Scratch Offs

Your 12 month Wedding Planning Timeline

wedding planning timeline

Counting Down to “I Do!”

Your wedding is a once-in-a-lifetime opportunity for you to share the joy of your nuptials with your closest family and friends, live out the storybook fantasies of your childhood, and throw a kickin’ party! If you are like most brides (and grooms!), then chances are you have been envisioning your walk down the aisle your entire life. You’ve imagined the gorgeous cake, the colorful flowers, the lively music and the stunning gown. But what’s one rather significant—and often times stressful—aspect of wedding planning that can leave even the most coordinated brides and grooms scrambling? …

The Wedding Planning Timeline.

From securing your venue to distributing your Save The Dates, coordinating multiple details across various vendor channels all while adhering to conventional wedding timeline etiquette can be a real head scratcher. Avoid last minute hysteria and unveil the mystery of what to do when with this handy-dandy timeline:

12 months prior:

  •  Plan your engagement party.
  • Draft your guest list.
  •  Book your venues.
  • Set your budget.

One year before you walk down the aisle, you should already be laying the foundation for your dream wedding. Now is the time to have the ever-important financial discussion and really draw the line between wedding fantasies and budget realities! May I suggest using this Wedding Cost Estimator (courtesy of the helpful folks at TheWeddingReport.com) to help you begin outlining your budget.

 

8-10 months prior:

  • Take engagement photos.
  •  Choose the officiant.
  • Secure your vendors.
  •  Schedule cake tasting and order your cake.
  • Finalize your wedding party.
  • Block hotel rooms.
  • Book wedding day transportation.
  • Register for gifts.
  • Say “I do!” to the gown!

Researching and sifting through a plentiful selection of local vendors can be daunting to say the least. Access all of your options in one place by using a Local Vendor Search Tool like this one by TheKnot.com.

6 months prior:

  •  Finalize the guest list.
  •   Send Save The Dates.
  • Select bridal party attire.
  • Book the honeymoon.
  • Order invitations.
  • Purchase wedding bands.

Your Save The Date is your guests’ very first impression of your upcoming wedding…so make it memorable! Might I suggest a fun and unique Custom Scratch Off Wedding Save The Date?

4 months prior:

  • Confirm venues & vendors.
  • Plan the rehearsal dinner.
  • Finalize hair and make-up plans.
  •  Choose the reception menu.
  •  Order wedding favors/ bridal party gifts.

At four months prior, all wedding plans and decisions should be finalized. Avoid last minute panic by making plans early and sticking to them!

2 months prior:

  • Mail invitations.
  • Draft your wedding vows.
  • Purchase wedding day accessories.
  •  Confirm wedding day transportation.
  •  Create a shot list for your photographer.
  •   Create a song list for your DJ or band.

Communicating your wishes to your photographer in advance is pivotal to ensuring that you capture all of the most exciting moments of your big day. In addition to a standard shot list, consider creating a Pinterest board of all your favorite wedding photography and providing a link to your photographer as inspiration.

4-6 weeks prior:

  • Secure marriage license.
  • Submit final vendor payments.
  • Send rehearsal dinner invitations.
  • Follow-up with RSVP’s.
  • Final dress fitting.
  • Bridal Shower and Bachelor/ Bachelorette parties.
  • Begin reception seating chart.

You’re fast approaching the final countdown. Leave no stone un-turned! All of your wedding particulars (from decor to food) should be firmed up at least one month prior to your big day.

1-2 weeks prior:

  • Pick up your gown.
  • Finalize head count & seating chart.
  • Break in your shoes (this is a big one!).
  • Pack for your honeymoon.
  • Get a facial/waxing.

One to two weeks prior you should be putting the finishing touches on your wedding day plans. You’re finally in the planning home-stretch and now comes the really fun part…

48 hours prior:

  • Get a manicure & pedicure.
  • Wrap bridesmaid and groomsman gifts.
  • Pick up tux.

24 hours prior:

  • Attend rehearsal dinner.
  • Give bridesmaid & groomsman gifts.

Wedding Day:

  • Get Married…
  • Live Happily Ever After!

Of course, every bride and groom will have his or her own preferences and unique agenda, but I hope this can at least get you started with a clear vision of what to expect from the traditional wedding planning timeline.

From all of us here at My Scratch Offs…Happy Planning and best wishes for a beautiful marriage!

Fundraising With A Twist!

As most know, the secret to any successful fundraiser is engagement! One fun and proven way to boost engagement and maximize your fundraising proceeds is to use a Scratch Off! Read on for a rundown the MSO team’s favorite custom scratch off fundraiser projects of 2015…

Karens Pick

A custom logo Scratch & Win card is one of our most versatile and economical fundraising scratch off options. Consider creating a card that will give away specific “prizes” or leave your incentive open-ended by simply scratching to reveal “Winner” or “Try Again”.  Karen, My Scratch Offs’ Founder & Creative Executive, says this is her favorite fundraising option because,”The 2″ x 3.5″ scratch off fundraiser card is the most popular & convenient.  It easily fits into a standard wallet. It is also the most affordable among all of our scratch off card options. “

Fundraising Fake Scratch Off Ticket

MSO’s Production Manager, Stephen’s favorite fundraising option is our “Match 3 & Win” Lotto Replica Scratch Off Cards. “I really like the, “Match & Win” scratch off fundraiser for a simple and easy way to raise money for any organization and/or function. It’s basically a no brainer for fundraising.” The unique scratch off lottery replica card is ultra attention-grabbing in it’s authentic look and feel. Stephen adds, “Anyone who has ever organized a fundraising event knows how difficult it can be to come up with ways to entice people to give money to your event.”, that’s why including this unique twist on your fundraising project will prove invaluable!

Scratch Off Fundraiser My Scratch Offs

Kristy, MSO’s Client Interaction Director says that she loves to recommend a Scratch and Win card with a “face value” to potential fundraising clients.  Kristy shares that she really likes this particular option because,  “I really like the ease of use for both the person selling the fundraiser and for the supporter purchasing the fundraising card. The seller simply collects $5 from a supporter and the supporter scratches to reveal either a Cash Prize, Gift Prize or Try Again. Quick, simple and F-U-N!”. With multiple prize options and an affordable face value, supporters often like to purchase multiple cards to increase their chances of winning a variety of prizes!
Whether you’re interested in adapting an existing concept to suit your needs or spearheading a completely original fundraising effort, let the team at My Scratch Offs help you put the FUN back in fundraising with a scratch off!
For more information on Custom Scratch Off Cards, click here.
To contact an MSO team member, click here.
For FREE Samples, click here.
Happy Planning!

5 Tips To Boost Your Business’ 2015 Black Friday

5 Black Friday Tips For Your Business

Ahhh, I love the smell of commerce in the morning!

Black Friday. It’s the annual Olympics of retail shopping. That once-a-year event where red-eyed shoppers coax themselves out of a tryptophan-induced lethargy in order to brave the 2 A.M. masses in hopes of snatching up the latest Playstation model…for a $1! According to Bloomberg News[1], in 2013, over 140 million people shopped the day after Thanksgiving. For businesses that opt to embrace our nation’s biggest shopping “holiday,” Black Friday can be a traffic and sales gravy train!

While the year’s biggest shopping day may still be nearly two months away, now is the time to start planning and promoting Black Friday incentives to give your business a leg-up in the very competitive retail market. Here is a compilation of ideas to inspire your own successful Black Friday efforts.

1. The Early Bird Catches the Sales
Did you know that over a third of men and women (32 percent and 35 percent, respectively) venture out into the early morning crowds on Black Friday[2]?! That’s A LOT of shoppers. Don’t miss out on your share of these prospective shoppers. Consider offering your customers extended, early morning business hours the day after Thanksgiving.
2. Don’t Underestimate the Power of a Good Old Fashioned Coupon
Over half (53%) of shoppers say they would use a coupon when making a Black Friday purchase[3]. In addition to offering your customers a savings, an added perk of offering coupons is that you are organically increasing brand visibility. It’s a 1-2 punch!
3. Go Digital
Let’s face it, we live in a digital age. Show you’re tech savvy by offering your customers web-based access to exclusive Black Friday savings and discounts. Create a special QR code for shoppers to scan in-store that will provide them instant mobile access to a coupon/savings flier that is specific to Black Friday use. Does your business primarily function online? Create a banner ad on your homepage or a specific landing page within your website to organize and indicate your Black Friday savings to customers.
4. Spread The Word
Leave no potential customer untouched! Compile a list of your most effective means of reaching your target audience and promote, promote, promote! Use every opportunity at your disposal to remind your customers of your fabulous Black Friday savings, whether it be by word of mouth in your brick-and-mortar or a carefully executed online marketing campaign. Consider reaching your customers by:

  • Employ the Power of Social Media: Don’t forget to utilize social media sites such as Facebook, Twitter, Pinterest, Instagram, etc., to promote within your current customer network and target promoted ads to seek out a new customer base.
  • Direct Email: Send an Email to your established customers announcing your Black Friday Deals and Savings. Not currently using a newsletter service? Be sure to familiarize yourself with how to keep your e-mailing CAN-SPAM Compliant.
  • In-Store Distributions: Consider including a leaflet or small flier to advertise your Black Friday deals in every customer’s bag/shipment throughout the months of October and November.

Bottom line…Start early and promote across as many platforms as possible and often. Remember, repetition sells!

5. Bring Them Back
Think about offering your customers an incentive to return to your store after Black Friday has come and gone. Take advantage of the unusually high traffic volumes that November 28th will provide by offering attractive savings to draw customers into your store on Black Friday and then reward them for their patronage by offering a discount card with each purchase to be used at a later date. A Scratch Off Game Card is a great way to encourage your customers to shop with you later in the holiday season, too!
I hope that this information will help inspire your own successful Black Friday plan of attack. There are endless possibilities to engage your customers and lead them through your doors this Black Friday, and who knows your customers better than you?! Plan promotions that will excite and motivate your target audience to ensure that you get a slice of that Black Friday pie!

_________________________________________

[1] http://www.bloomberg.com/news/2013-12-02/black-friday-weekend-spending-drop-pressures-u-s-stores.html

[2] http://www.valpak.com/media/press-releases/2012/holiday-spending-survey-2012.jsp

[3] http://www.valpak.com/media/press-releases/2012/holiday-spending-survey-2012.jsp