Welcome to the world of DIY Make Your Own Scratch Offs, where creativity and engagement can collide! As a small business owner, you have an incredible opportunity to utilize these scratch-offs to boost your brand, increase visibility, and drive repeat business. Here are a few ideas to help you incorporate these items into your marketing strategy, whether online (social media) and/or offline (pop-up events, product launches, tradeshows, etc.).

Irresistible Social Media Campaigns:
Tap into the power of social media and create buzz around your brand. You can utilize our captivating scratch-offs to reveal exclusive discounts, freebies, or limited-time offers. Encourage your followers to engage with your content. Consider running contests or giveaways to incentivize sharing, tagging friends, and following your accounts. This strategy not only increases engagement but also expands your reach as your followers spread the word. Here’s an idea:

1. You can specify a specific amount of time to enter. If you aren’t already building an email list, this is a perfect opportunity to start. Create a simple form and provide a link to the form where a person can enter their email or phone number to be entered into a drawing.
2. Then set a date and go LIVE !!! Don’t be shy – going LIVE helps increase your algorithm and engagement with your audience. While LIVE, you could physically scratch off a DIY scratch-note to reveal either the winner of the drawing, the item won or both. You could even put multiple names or items into a jar and do the drawing. This is also good content to use weekly. Take all the customers who’ve placed orders and do a weekly drawing for a discount or FREE item.

In-Store Excitement:
Turn your retail store into an immersive experience with scratch-offs. Place them strategically at checkout counters, on product packaging, or even on receipts. Surprise your customers with delightful discounts or rewards that they can unveil by scratching off the hidden areas. This interactive element creates a sense of excitement and encourages repeat visits. Don’t forget to add a call-to-action, urging customers to share their scratch-off experiences on social media, amplifying your brand’s visibility.

1. You could even incorporate the above strategy on all your social media platforms as well. Encourage all your in-store customers to follow you online and tune in to your LIVE drawings.

Pop-Up Shop or Tradeshow Engagements:
When participating in pop-up shops or tradeshows, make a memorable impression by incorporating DIY scratch-offs. Create a dedicated booth activity where visitors can scratch off cards to win prizes, discounts, or exclusive merchandise. This hands-on experience not only attracts attention but also allows you to interact directly with potential customers. Our scratch-offs have backs that you can write on so ensure you incorporate your branding and contact information on the back of the scratch-offs – turning each win into a potential lead.

Loyalty Programs:
Reward your loyal customers with scratch-off cards as part of your loyalty program. Offer enticing discounts or special perks that they can redeem during their next visit or online purchase (include them with each purchase). This strategy not only strengthens customer relationships but also entices them to keep coming back. Consider adding an element of surprise by occasionally featuring high-value prizes or exclusive experiences within the scratch-offs.

Collaborative Marketing Campaigns:
Team up with complementary businesses in your community to create joint scratch-off promotions. For example, a local coffee shop could partner with a bookstore, offering scratch-off cards with discounts for both establishments. This cross-promotion increases exposure to a wider audience and fosters a sense of community engagement. It’s a win-win situation for all involved businesses and their customers.

Remember, the key to successfully implementing our DIY Make Your Own Scratch Offs is to keep the experience fun, interactive, and shareable. Leverage the power of social media, in-store engagements, pop-up events, and collaborative efforts to amplify your brand’s visibility and engage both potential and loyal customers. With each scratch, you’ll create excitement, leave a lasting impression, and drive repeat business to your retail store or e-commerce platform. Embrace the endless possibilities and unleash your creativity!