- The Base Text (The Reveal): Your unique variations (the prizes, codes, or text) are printed directly onto the card stock first.
- The Scratch Layer (The Cover): The scratch-off sticker (silver, gold, or other available sticker) is applied directly over the text, hiding the variations from sight.
| Variation Name / Prize | Quantity Per Batch | Percentage of Total Order | Purpose / Customer Impact |
|---|---|---|---|
| Variation A: "Try Again!" | 4,000 cards | 80% | Controls overall prize payout costs |
| Variation B: "10% Off Your Next Order" | 850 cards | 17% | Drives repeat e-commerce traffic |
| Variation C: "$20 Gift Card" | 140 cards | 2.8% | High-value excitement builder |
| Variation D: "Grand Prize: Free iPad" | 1 card | 0.2% | The ultimate marketing hook |
| TOTAL ORDER: | 5,000 cards | 100% | Complete Promotional Batch |
- Step 1: Choose Your Card Size – Select from standard business card sizes, postcards, or custom size.
- Step 2: Define Your Variation Quantities – Determine how many total variations you need and the exact quantity of cards required for each prize tier. Keep in mind that your "Try Again" or "Sorry" cards are not just a default baseline; they count as a distinct variation just like your winning prize tiers.
-
Step 3: Provide or Submit Your Artwork Assets – We offer two flexible options depending on your design capabilities:
- Option A: Let Us Handle the Design (Full Service) – If you don't have finished artwork, our in-house team can design it for you. We just need your company logo(s), brand color preferences, high-quality photos, and general design direction.
-
Option B: Submit Your Own Finished Files (DIY Graphic Design) – If you are designing the layout yourself, provide one design file for the front for each variation, one file for the back, and a clear layout map showing exactly where the scratch-off layer belongs.
- Step 4: Production and Segregated Packaging – We print, cover, and package each variation in separate, clearly marked packs so your grand prizes never get accidentally mixed up before launch.
Stuck on a design concept? Get instant inspiration by browsing our Gallery Landing Page to see real examples of business, event, and holiday layouts we’ve built for our clients!
Frequently Asked Questions (FAQs)
-
Q: Will I be able to tell which cards are winners before I hand them out?
-
A: Yes, absolutely. Your prizes are kept entirely secure and secret from your customers, but they won't be a secret to you! We print, package, and clearly label each variation separately when shipping them out. This allows you to control exactly when and how your winning cards are distributed.
-
-
Q: Does a "Try Again" or "Sorry" card count as a separate variation?
-
A: Yes. In the custom printing process, any change to the hidden text or prize category requires a distinct layout file. Therefore, your non-winning cards count as one variation, while each unique prize tier counts as its own additional variation.
-
-
Q: How should I format my artwork files if I am submitting my own designs for multiple variations?
-
A: If you choose to supply your own artwork, please submit a separate file of the front for each variation so we know exactly which text belongs under the scratch-off layer. If the back of the card is the same for all of them, you only need to upload that file once. For a full breakdown of bleed lines and file types, check out our Artwork Requirements page.
-
-
Q: Is there a maximum number of variations I can include in a single order?
-
A: We can accommodate complex promotional campaigns with multiple prize tiers! However, the setup requirements can vary depending on your total volume and card size. If you are planning a large campaign with a wide variety of prizes, feel free to contact our team directly at
info@myscratchoffs.comso we can help structure your order efficiently.
-
-
Q: Can people see through the scratch-off layer if they hold the card up to a light?
-
A: No. Our high-quality scratch-off stickers and overlays are fully opaque and manufactured to prevent "candling" (shining a light through the card). Your variation secrets and high-value grand prizes are 100% safe and secure until a customer actually scratches the surface.
-
